Kyle Willett Porfolio

JTV Watches Marketing Emails

CLIENT / EMPLOYER

Jewelry Television.

DESCRIPTION

Marketing emails designed with a balance of HTML and images for maximum readablitly and impact. Coded with email best practices, optimized for all major email clients.

TECHNOLOGY

HTML, CSS, Photoshop, Responsys

DATE

2008

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Email promoting the clearnace section of JTV Watches. Utilizes a modular email template, designed to decrease development time and standardize emails. In addition to a standard header and footer, the template contains many optional sections to be used as needed.
Example from JTV Watches customer "recontact" email campaign. Utilizes sales/customer data to send targeted emails to recently innactive customers. Streamlined process uses modular email template, php programming/templating, and Responsys variables.
Email promoting large watch event to Jewelry Television mailing list. Follows JTV email format, utilizing html text and images.
Another watch event promotion email with tune-in message and pre-shop call to action. Utilizes the modular email template.